Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”. Timelessness is a mark of true design. Mido’s philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido watches are available from 2,600 official retailers in 60 countries. The brand is part of the Swatch Group, the world leader in watchmaking.