In 1997, Driven by the desire to bring back to life the Florentine watch industry, Federico Massacesi, formerly of Ferragamo, lean on the craftsmanship of the Ambucchi workshop, casemakers since 1939, to found Anonimo. Helped by Colonel Dr. Dino Zei, ex-Italian navy officer and former CEO of Panerai, the collaboration is not slow in bearing fruit, thanks to innovation and the technical expertise of each member. Real professional instruments, tailor-made and very sophisticated, are created and aimed at the Italian market. The brand develops nearly 45 models and deposits several patents, both on the technical construction and the decoration of the watches.
In 2009 the management team changes but the headquarters remain in Florence and the objective is to make the brand known outside Italian borders. The collection is revised, refocused and now falls into four conceptual lines: the “Sport” line, The “Militare”, the “Professionale Line” and the “Dino Zei” models.
Bringing together the best of Italian elegance and Swiss watchmaking excellence, Anonimo is led again by a strong, passionate team with a shared philosophy: provide elegant, functional and uncompromising timepieces.